Posts Tagged ‘online strategy’
When they come, build it | Community Strategy | Ambix
Why a community strategy matters. There are powerful tools all around us for digital engagement. As society moves closer to being ‘Digital by Default’, there is sometimes an unseemly rush to keep up, without measured thinking being applied. There is a danger that decision makers express their digital needs in archaic terms (or misuse new…
Read MoreNew Year, New You Online
As the Christmas decorations are packed away, the world seems a duller place. Have a look at your online profile in the cold light of January. Does it tell the world how good your business really is? Have things changed since you set up your online strategy? Is it time to spruce up and spring…
Read MoreFeel the fear and go digital anyway!
To paraphrase Susan Jeffers, business decision makers “Feel the fear” when contemplating the huge change and potential havoc that digital innovation could wreak on their established culture – but it’s time take a deep breath and “Do it anyway”.
Read MoreThe Digital Carrot and Stick
One of the comforting things about making the leap to the online space is how closely online behaviour resembles that in the ‘real world’. Once a business realises that the same message is being communicated regardless of the medium, and that online channels are just a new way of getting to the market, the move…
Read MoreManaging the Online Culture Clash
There is a real clash of cultures in our society, as Digital Skills become ever more vital for day to day living and business growth. The younger generation, raised with computers, have an intuitive grasp of rapidly-changing online tools. The older generation, who have watched the extraordinary rise of the internet over the past 20…
Read MoreManaging the Online Culture Clash
There is a real clash of cultures in our society, as Digital Skills become ever more vital for day to day living and business growth. The younger generation, raised with computers, have an intuitive grasp of rapidly-changing online tools. The older generation, who have watched the extraordinary rise of the internet over the past 20…
Read MoreThree things to consider when developing your business online
So you’ve made the leap. Your business has an online presence. That wasn’t too bad, was it! But now you need to help the seeds you have planted to grow. What are the key things to consider? Planning, People and Pitch!
Read MoreTime for SMEs to Shine Online
It’s almost a year since consultants Booz & Company reported that “only one third of small and medium-sized companies in the UK have a digital presence and only 14% sell their products and services online, missing out on the potential for billions of pounds more revenue”. The recovery is in the hands of small business,…
Read MoreLatest Course Dates – Darlington 7th August
Book now for 5 Simple Steps to Confidence Online – Wednesday 7th August at Teesside University Darlington Campus
Read MoreDon’t slip up! Managing risk on the SE/CE Curve
Managing risk is at the heart of a successful business as it grows. But what are the risks posed by the online space? They all depend on where you sit on the SE/CE Curve – the balance between Social Engagement and Corporate Experience. We see businesses at every point of their online development, from confident…
Read More