Posts Tagged ‘online strategy’
Online Business Risks: Defining the SE/CE Curve
The pace of technological change in the last three decades has established two extremes of engagement with the online space. Businesses face equally serious but diametrically opposed risks to their development according to the position of their strategic decision makers on the SE/CE Curve. The spectrum of social engagement and corporate experience can be expressed…
Read MoreSEO: Trying to make a silk purse out of a sow’s ear?
Remember all those lovely metaphors our parents trotted out when we were kids? “A bad workman blames his tools”; “It’s an ill wind that blows no good”; “If you don’t want the whelks don’t much them about” (or was that just my family?); and “Look at that! Mutton dressed as lamb!”. Of them all, the…
Read MoreGoogle latest: User experience and authority take centre stage
It’s Google update time again! With Penguin 2.0 around the corner, Matt Cutts, head of Google’s Webspam team, has released the latest pointers for website developers and owners on what to expect in Search Engine Optimisation over the next few months (you can see the original video on Matt Cutts’ blog). This morning he also…
Read MoreAccount-Ants Business Support Day 11 May
Galia Digital is delighted to be involved in the Account-Ants Business Support Day on 11th May at Hall Garth Hotel. Come along early – Galia Digital will be presenting at 10.30, giving some hint and tips for getting to grips with your Digital Footprint.
Read MoreSocial Media challenges for a Growing Business
Many of the businesses we deal with are owner-managed, and the responsibility for business communication falls to one person at the top of the organisation. But what happens as the business grows? It’s time to think about how social media and email communication is managed in the workplace, so that employees know where they stand…
Read MoreWord of Mouth in the 21st Century
“I get all my business by word of mouth” says our builder. That’s great – but what does ‘Word of Mouth’ mean these days? In 2004, Kate Fox wrote “The mobile phone has… become the modern equivalent of the garden fence or the village green” (1). Nine years on, the internet is where we do…
Read More#hmvxfactorfirings – a Social Media lesson
The Twitterverse was treated to a great cautionary tale yesterday when HMV employees ‘hijacked’ the firm’s Twitter account and ‘live tweeted’ from the HR department where 60 staff were being relieved of their jobs. It’s easy to think that this was simply irresponsible behaviour, hitting out at administrators for personal reasons, but the lessons go…
Read MoreMX5 Parts: A social media case study
This article was originally published in September 2012, and is updated and reproduced here by permission of Divario. MX5 Parts, a subsidiary of Scimitar International, is Europe’s largest provider of parts and accessories for the Mazda MX-5, Miata and Eunos Roadster motor vehicles. As fellow owners, MX5 Parts is a very active sponsor and supporter…
Read MoreTop SEO sins for small businesses to avoid
There are many articles on the web that give you good advice about Search Engine Optimisation – ensuring that your website has every chance of ranking well in search engine (mostly Google’s) results. Yet we still see small business websites that employ poor or even ‘black hat’ techniques in an attempt to rank above their competitors. So,…
Read MoreKeeping your Website Legal
Anyone in business – as a limited company, a partnership or a sole trader – knows that there are certain details that by law you have to print on your letterhead, invoices and brochures. But what about the online space? Now that it’s so easy to set up a simple template website with a few…
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