Posts Tagged ‘marketing strategy’
SEO: Trying to make a silk purse out of a sow’s ear?
Remember all those lovely metaphors our parents trotted out when we were kids? “A bad workman blames his tools”; “It’s an ill wind that blows no good”; “If you don’t want the whelks don’t much them about” (or was that just my family?); and “Look at that! Mutton dressed as lamb!”. Of them all, the…
Read MoreAccount-Ants Business Support Day 11 May
Galia Digital is delighted to be involved in the Account-Ants Business Support Day on 11th May at Hall Garth Hotel. Come along early – Galia Digital will be presenting at 10.30, giving some hint and tips for getting to grips with your Digital Footprint.
Read MoreWord of Mouth in the 21st Century
“I get all my business by word of mouth” says our builder. That’s great – but what does ‘Word of Mouth’ mean these days? In 2004, Kate Fox wrote “The mobile phone has… become the modern equivalent of the garden fence or the village green” (1). Nine years on, the internet is where we do…
Read More#hmvxfactorfirings – a Social Media lesson
The Twitterverse was treated to a great cautionary tale yesterday when HMV employees ‘hijacked’ the firm’s Twitter account and ‘live tweeted’ from the HR department where 60 staff were being relieved of their jobs. It’s easy to think that this was simply irresponsible behaviour, hitting out at administrators for personal reasons, but the lessons go…
Read MoreMX5 Parts: A social media case study
This article was originally published in September 2012, and is updated and reproduced here by permission of Divario. MX5 Parts, a subsidiary of Scimitar International, is Europe’s largest provider of parts and accessories for the Mazda MX-5, Miata and Eunos Roadster motor vehicles. As fellow owners, MX5 Parts is a very active sponsor and supporter…
Read MoreWhy Online Reviews Matter to Small Businesses
Online reviews are in the news again. Big businesses are setting out their stall for 2013 – motor manufacturer Kia has published its intention to focus on customer reviews this year, and Amazon has caused controversy by tightening its book review policy, deleting thousands of ‘suspect’ reviews in pursuit of accurate customer feedback. Consumers are…
Read MoreFireworks over Facebook’s Promoted Posts
Are businesses reaching the end of the ‘free online advertising’ road? Facebook business page owners are finding it harder to reach their audiences organically. Once Facebook floated its business, this free platform was always going to have to find a way to make some money for its investors – and businesses are the obvious target.…
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