Posts Tagged ‘marketing strategy’
New Year, New You Online
As the Christmas decorations are packed away, the world seems a duller place. Have a look at your online profile in the cold light of January. Does it tell the world how good your business really is? Have things changed since you set up your online strategy? Is it time to spruce up and spring…
Read MoreFeel the fear and go digital anyway!
To paraphrase Susan Jeffers, business decision makers “Feel the fear” when contemplating the huge change and potential havoc that digital innovation could wreak on their established culture – but it’s time take a deep breath and “Do it anyway”.
Read MoreManaging the Online Culture Clash
There is a real clash of cultures in our society, as Digital Skills become ever more vital for day to day living and business growth. The younger generation, raised with computers, have an intuitive grasp of rapidly-changing online tools. The older generation, who have watched the extraordinary rise of the internet over the past 20…
Read MoreDo you have business intelligence?
What does Business Intelligence mean to you? Smart entrepreneurs? Accountants digging into your figures? Expensive market research campaigns? Weighty analysis in the Financial Times? NO! Business Intelligence is at your fingertips whatever size of enterprise you are running. In this connected age, every business is online (whether they know it or not), and the…
Read MoreThree things to consider when developing your business online
So you’ve made the leap. Your business has an online presence. That wasn’t too bad, was it! But now you need to help the seeds you have planted to grow. What are the key things to consider? Planning, People and Pitch!
Read MoreDo digital businesses lack digital skills?
Why would a digital business need to build its digital skills? Seems like an odd question. But what are the digital skills that every business needs? Go On UK have defined them as: Communicating – emails, social media, customer record management; Searching – understanding Google and friends; Informing – building a clear, accessible, optimised website;…
Read MoreFinding your mammoth
Have you defined your Unique Selling Point? What is the USP that will bring customers to your door? The chances are it’s NOT your product. Very few businesses are unique, and most of us are in a crowded market trying to shout louder than our competitors about the same service. It’s time to think outside…
Read MoreLatest Course Dates – Darlington 7th August
Book now for 5 Simple Steps to Confidence Online – Wednesday 7th August at Teesside University Darlington Campus
Read MoreDon’t slip up! Managing risk on the SE/CE Curve
Managing risk is at the heart of a successful business as it grows. But what are the risks posed by the online space? They all depend on where you sit on the SE/CE Curve – the balance between Social Engagement and Corporate Experience. We see businesses at every point of their online development, from confident…
Read MoreOnline Business Risks: Defining the SE/CE Curve
The pace of technological change in the last three decades has established two extremes of engagement with the online space. Businesses face equally serious but diametrically opposed risks to their development according to the position of their strategic decision makers on the SE/CE Curve. The spectrum of social engagement and corporate experience can be expressed…
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