Posts Tagged ‘Digital Footprint’
#hmvxfactorfirings – a Social Media lesson
The Twitterverse was treated to a great cautionary tale yesterday when HMV employees ‘hijacked’ the firm’s Twitter account and ‘live tweeted’ from the HR department where 60 staff were being relieved of their jobs. It’s easy to think that this was simply irresponsible behaviour, hitting out at administrators for personal reasons, but the lessons go…
Read MoreBlogging: Time to get started!
Research by Hubspot late last year revealed that B2B companies that blog only once or twice a month generate 70% more leads than those that don’t blog at all. The statistics for more active bloggers are even more startling (check out the whole article for details). So what are you waiting for? A little can go a…
Read MoreMX5 Parts: A social media case study
This article was originally published in September 2012, and is updated and reproduced here by permission of Divario. MX5 Parts, a subsidiary of Scimitar International, is Europe’s largest provider of parts and accessories for the Mazda MX-5, Miata and Eunos Roadster motor vehicles. As fellow owners, MX5 Parts is a very active sponsor and supporter…
Read MoreTop SEO sins for small businesses to avoid
There are many articles on the web that give you good advice about Search Engine Optimisation – ensuring that your website has every chance of ranking well in search engine (mostly Google’s) results. Yet we still see small business websites that employ poor or even ‘black hat’ techniques in an attempt to rank above their competitors. So,…
Read MoreWhy Online Reviews Matter to Small Businesses
Online reviews are in the news again. Big businesses are setting out their stall for 2013 – motor manufacturer Kia has published its intention to focus on customer reviews this year, and Amazon has caused controversy by tightening its book review policy, deleting thousands of ‘suspect’ reviews in pursuit of accurate customer feedback. Consumers are…
Read MoreKeeping your Website Legal
Anyone in business – as a limited company, a partnership or a sole trader – knows that there are certain details that by law you have to print on your letterhead, invoices and brochures. But what about the online space? Now that it’s so easy to set up a simple template website with a few…
Read MoreCaveat collator: Sharer Beware!
How long do you pause to think before ‘sharing’ something on social media, or forwarding a circular email? Do you take tweets and posts at face value and pass them straight on to your trusting fans and followers? It’s so easy to hit that button, but what does fast and furious sharing tell people about…
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