Posts Tagged ‘Digital Footprint’
New Year, New You Online
As the Christmas decorations are packed away, the world seems a duller place. Have a look at your online profile in the cold light of January. Does it tell the world how good your business really is? Have things changed since you set up your online strategy? Is it time to spruce up and spring…
Read MoreManaging the Online Culture Clash
There is a real clash of cultures in our society, as Digital Skills become ever more vital for day to day living and business growth. The younger generation, raised with computers, have an intuitive grasp of rapidly-changing online tools. The older generation, who have watched the extraordinary rise of the internet over the past 20…
Read MoreThree things to consider when developing your business online
So you’ve made the leap. Your business has an online presence. That wasn’t too bad, was it! But now you need to help the seeds you have planted to grow. What are the key things to consider? Planning, People and Pitch!
Read MoreLatest Course Dates – Darlington 7th August
Book now for 5 Simple Steps to Confidence Online – Wednesday 7th August at Teesside University Darlington Campus
Read MoreDon’t slip up! Managing risk on the SE/CE Curve
Managing risk is at the heart of a successful business as it grows. But what are the risks posed by the online space? They all depend on where you sit on the SE/CE Curve – the balance between Social Engagement and Corporate Experience. We see businesses at every point of their online development, from confident…
Read MoreOnline Business Risks: Defining the SE/CE Curve
The pace of technological change in the last three decades has established two extremes of engagement with the online space. Businesses face equally serious but diametrically opposed risks to their development according to the position of their strategic decision makers on the SE/CE Curve. The spectrum of social engagement and corporate experience can be expressed…
Read MoreSEO: Trying to make a silk purse out of a sow’s ear?
Remember all those lovely metaphors our parents trotted out when we were kids? “A bad workman blames his tools”; “It’s an ill wind that blows no good”; “If you don’t want the whelks don’t much them about” (or was that just my family?); and “Look at that! Mutton dressed as lamb!”. Of them all, the…
Read MoreGoogle latest: User experience and authority take centre stage
It’s Google update time again! With Penguin 2.0 around the corner, Matt Cutts, head of Google’s Webspam team, has released the latest pointers for website developers and owners on what to expect in Search Engine Optimisation over the next few months (you can see the original video on Matt Cutts’ blog). This morning he also…
Read MoreAccount-Ants Business Support Day 11 May
Galia Digital is delighted to be involved in the Account-Ants Business Support Day on 11th May at Hall Garth Hotel. Come along early – Galia Digital will be presenting at 10.30, giving some hint and tips for getting to grips with your Digital Footprint.
Read MoreWord of Mouth in the 21st Century
“I get all my business by word of mouth” says our builder. That’s great – but what does ‘Word of Mouth’ mean these days? In 2004, Kate Fox wrote “The mobile phone has… become the modern equivalent of the garden fence or the village green” (1). Nine years on, the internet is where we do…
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