business owners Archives | Page 2 of 2

#hmvxfactorfirings – a Social Media lesson

By Kate Baucherel | February 1, 2013

The Twitterverse was treated to a great cautionary tale yesterday when HMV employees ‘hijacked’ the firm’s Twitter account and ‘live tweeted’ from the HR department where 60 staff were being relieved of their jobs. It’s easy to think that this was simply irresponsible behaviour, hitting out at administrators for personal reasons, but the lessons go…

Why Online Reviews Matter to Small Businesses

By Kate Baucherel | January 11, 2013

Online reviews are in the news again. Big businesses are setting out their stall for 2013 – motor manufacturer Kia has published its intention to focus on customer reviews this year, and Amazon has caused controversy by tightening its book review policy, deleting thousands of ‘suspect’ reviews in pursuit of accurate customer feedback. Consumers are…

The Christmas Challenge: Work/Life Balance

By Kate Baucherel | December 21, 2012

Christmas is coming; the goose is getting fat. Time for business owners to don a Santa hat! Or are you in a panic, losing sight of Christmas cheer? You’re not alone: reflect on how to balance things next year.

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