Looking forward to meeting old friends and new at Newcastle Falcons for the North East Expo 2013. There’s a great range of seminars and sessions, and networking opportunities at every turn.
Read More
The 2013 budget is over and done, and now the analysis and discussion begins. But what were the key points for business, and where do we go from here? Two key things for small business were the Employment Allowance and the announcement of £3billion infrastructure spending. The Chancellor’s measures have been broadly welcomed by business…
Read More
In a few hours this will be a done deal, over for another year. But it’s worth reflecting on what we at Galia Digital would like to see in the 2013 budget. Top of the list: infrastructure projects, so B2B work filters down the supply chain and consumers have jobs and money to spend. Both…
Read More
eBay put the cat among the pigeons last week when they published academic research on the effectiveness of paid advertising for their brand. Their results showed that “brand-keyword ads have no short-term benefits……resulting in average returns that are negative”. By pulling their Google paid ads and analysing ‘before and after’ traffic, they concluded that organic…
Read More
The Twitterverse was treated to a great cautionary tale yesterday when HMV employees ‘hijacked’ the firm’s Twitter account and ‘live tweeted’ from the HR department where 60 staff were being relieved of their jobs. It’s easy to think that this was simply irresponsible behaviour, hitting out at administrators for personal reasons, but the lessons go…
Read MoreResearch by Hubspot late last year revealed that B2B companies that blog only once or twice a month generate 70% more leads than those that don’t blog at all. The statistics for more active bloggers are even more startling (check out the whole article for details). So what are you waiting for? A little can go a…
Read More
If you could print anything in 3D, what would it be? It sounds like something out of sci-fi, but 3D printing is here to stay, and one day you may have the technology in your own home. Nokia have just unveiled plans to allow users to print their own mobile phone cases – the first…
Read More
There are many articles on the web that give you good advice about Search Engine Optimisation – ensuring that your website has every chance of ranking well in search engine (mostly Google’s) results. Yet we still see small business websites that employ poor or even ‘black hat’ techniques in an attempt to rank above their competitors. So,…
Read More