Why Online Reviews Matter to Small Businesses

By Kate Baucherel | January 11, 2013
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Online reviews are in the news again.  Big businesses are setting out their stall for 2013 – motor manufacturer Kia has published its intention to focus on customer reviews  this year, and Amazon has caused controversy by tightening its book review policy, deleting thousands of ‘suspect’ reviews in pursuit of accurate customer feedback.  Consumers are…

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The Christmas Challenge: Work/Life Balance

By Kate Baucherel | December 21, 2012

Christmas is coming; the goose is getting fat. Time for business owners to don a Santa hat! Or are you in a panic, losing sight of Christmas cheer? You’re not alone: reflect on how to balance things next year.

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The Wellington Heifer: A Whole New Digital Footprint

By Kate Baucherel | December 18, 2012

This traditional Yorkshire pub in Ainderby Steeple recently re-opened after refurbishment and under new ownership. With a chequered history over the previous few years, it was important that the Digital Footprint of the pub was updated to bring the new establishment to the attention of customers. Galia Digital worked with The Wellington Heifer to establish…

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Data security: what happens if you lose your website?

By Kate Baucherel | December 7, 2012

A website is essential for all businesses, and customers expect to be able to email you too, so what happens if disaster strikes?  The extreme weather we’ve seen on both sides of the Atlantic can deal a devastating physical blow to website businesses, and the economic downturn has had its casualties,  too.

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Keeping your Website Legal

By Kate Baucherel | November 30, 2012

Anyone in business – as a limited company, a partnership or a sole trader – knows that there are certain details that by law you have to print on your letterhead, invoices and brochures.  But what about the online space?  Now that it’s so easy to set up a simple template website with a few…

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Caveat collator: Sharer Beware!

By Kate Baucherel | November 26, 2012

How long do you pause to think before ‘sharing’ something on social media, or forwarding a circular email?  Do you take tweets and posts at face value and pass them straight on to your trusting fans and followers?  It’s so easy to hit that button, but what does fast and furious sharing tell people about…

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What is a Cookie, and why do I need to know?

By Kate Baucherel | November 22, 2012

The ‘EU Cookie Law’ came into force earlier this year.  Whenever you access a new website, you will generally see a pop-up asking you to accept the use of cookies.  So what is a cookie, and why do you need to comply? 

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Micro Business: Supporting Each Other in a Cold Climate

By Kate Baucherel | November 19, 2012

The majority of our clients consider themselves to be small businesses – but did you know that a ‘Small Business’ is classed as one with turnover under £50 million?  At the coalface of startup and micro business, this sort of turnover is many years away or unattainable for most.  When government talks about supporting small…

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Is the recovery in the hands of small businesses online?

By Kate Baucherel | November 9, 2012

A report published this week estimates that only one third of small and medium-sized companies in the UK have a digital presence and only 14% sell their products and services online, missing out on the potential for billions of pounds more revenue. Global consultants Booz and Company concluded that by getting businesses online, and ensuring…

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Fireworks over Facebook’s Promoted Posts

By Kate Baucherel | November 5, 2012

Are businesses reaching the end of the ‘free online advertising’ road? Facebook business page owners are finding it harder to reach their audiences organically.  Once Facebook floated its business, this free platform was always going to have to find a way to make some money for its investors – and businesses are the obvious target.…

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