Go On UK, supported by a host of high profile corporate partners, is championing the drive to bring the last stragglers online in the UK. Delivering digital skills to individuals, businesses and charities is essential to give everyone access to the wealth of information and opportunity which exists on the internet. But there is a…
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It’s almost a year since consultants Booz & Company reported that “only one third of small and medium-sized companies in the UK have a digital presence and only 14% sell their products and services online, missing out on the potential for billions of pounds more revenue”. The recovery is in the hands of small business,…
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One of the commonest questions from small businesses venturing onto the internet for the first time is “Will I own my website?”. The answer’s complicated and depends on how you have set up your site and who’s built it – but the question is pretty complicated too. What do you mean by ‘own’ your site?…
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Have you defined your Unique Selling Point? What is the USP that will bring customers to your door? The chances are it’s NOT your product. Very few businesses are unique, and most of us are in a crowded market trying to shout louder than our competitors about the same service. It’s time to think outside…
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Small businesses have to do it all, and getting the balance right is one of the biggest challenges entrepreneurs can face. Developing your product or service, building awareness, networking or establishing a physical presence, delivering the goods, making sure the numbers add up, managing a growing business, supervising staff…… Customer service just adds to the…
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There’s a lot of suspicion in businesses of all sizes about the value of spending time online. How does it deliver anything to the bottom line? Study after study has tried to nail down the return on investment (ROI) of social media activity, and advertising metrics such as click-through rates try to reassure companies that…
Read MoreWhat makes Twitter followers special? It’s exciting hitting a nice round number (but oh the suspense when you are balancing on the cusp!) but that doesn’t exactly put bread on the table – or does it? Here’s why I love my Twitter followers:
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When I checked my WordPress security details today, I noticed there had been almost 7,000 unauthorised attempts to access my website in the last four months. Online security isn’t just a buzzword – it’s something we all need to take seriously. But risk perception varies enormously across the spectrum. What does online security mean to…
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Potentially the most serious risk for any business is communicating the wrong things over the wrong medium. Lengthy court actions can be won or lost over communication error. With social media opening communication up across the online space, and the lines between personal and business matters being increasingly blurred, companies need to take real care.…
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