The five keys to building a strong online community

Build it and they will come? Such a common mistake. We’ve met many organisations who started out installing a free community tool and waiting for the crowds to join them. When only a few people engage, the excuses pile up: there are too many networks already; our members don’t want/need a community. More often than…

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Social media: distracted by shiny objects? You’re not alone!

Anyone who uses social media on a regular basis will already know the pitfalls and distractions that come from spending time on Twitter or Facebook. One moment you’re updating your company page or checking on a business hour, and without knowing it you find yourself ten minutes later sharing a video of baby pandas, or…

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