Posts Tagged ‘SE/CE Curve’
Social media in a regulated world
Manchester United, at the forefront of community building through social media, came close this week to having their fingers burned by the Twitterati. In the wake of almost 24 hours of feverish speculation across social media channels and traditional news outlets, MUFC posted two tweets at 0830 BST on 22nd April:
Read MoreManaging the Online Culture Clash
There is a real clash of cultures in our society, as Digital Skills become ever more vital for day to day living and business growth. The younger generation, raised with computers, have an intuitive grasp of rapidly-changing online tools. The older generation, who have watched the extraordinary rise of the internet over the past 20…
Read MoreHow good is your crystal ball?
Back in 2006, a study conducted for Rackspace hosting by SIRC, the Social Issues Research Centre, came up with some predictions for what was known then as ‘Web 2020’ – what would our world look like with the rise of the internet. It’s a remarkable article and worth a read – here’s a copy :…
Read MoreWhat does data security mean to you?
When I checked my WordPress security details today, I noticed there had been almost 7,000 unauthorised attempts to access my website in the last four months. Online security isn’t just a buzzword – it’s something we all need to take seriously. But risk perception varies enormously across the spectrum. What does online security mean to…
Read MoreOpening Pandora’s Box: legal risks on the SE/CE curve
Potentially the most serious risk for any business is communicating the wrong things over the wrong medium. Lengthy court actions can be won or lost over communication error. With social media opening communication up across the online space, and the lines between personal and business matters being increasingly blurred, companies need to take real care.…
Read MoreEngaging your trainees: The SE/CE dilemma
We’ve talked in a lot of detail before about the SE/CE curve – the balance between social engagement and corporate experience, and how this affects the risk profile of a business. Today we are looking more closely at how the point on the Social Engagement (SE) continuum makes a big difference to how social media…
Read MoreDon’t slip up! Managing risk on the SE/CE Curve
Managing risk is at the heart of a successful business as it grows. But what are the risks posed by the online space? They all depend on where you sit on the SE/CE Curve – the balance between Social Engagement and Corporate Experience. We see businesses at every point of their online development, from confident…
Read MoreOnline Business Risks: Defining the SE/CE Curve
The pace of technological change in the last three decades has established two extremes of engagement with the online space. Businesses face equally serious but diametrically opposed risks to their development according to the position of their strategic decision makers on the SE/CE Curve. The spectrum of social engagement and corporate experience can be expressed…
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