negative reviews Archives | Kate Baucherel

Why Online Reviews Matter to Small Businesses

By Kate Baucherel | January 11, 2013

Online reviews are in the news again. Big businesses are setting out their stall for 2013 – motor manufacturer Kia has published its intention to focus on customer reviews this year, and Amazon has caused controversy by tightening its book review policy, deleting thousands of ‘suspect’ reviews in pursuit of accurate customer feedback. Consumers are…

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