Posts Tagged ‘marketing’
Feel the fear and go digital anyway!
To paraphrase Susan Jeffers, business decision makers “Feel the fear” when contemplating the huge change and potential havoc that digital innovation could wreak on their established culture – but it’s time take a deep breath and “Do it anyway”.
Read MoreDo you have business intelligence?
What does Business Intelligence mean to you? Smart entrepreneurs? Accountants digging into your figures? Expensive market research campaigns? Weighty analysis in the Financial Times? NO! Business Intelligence is at your fingertips whatever size of enterprise you are running. In this connected age, every business is online (whether they know it or not), and the…
Read MoreFinding your mammoth
Have you defined your Unique Selling Point? What is the USP that will bring customers to your door? The chances are it’s NOT your product. Very few businesses are unique, and most of us are in a crowded market trying to shout louder than our competitors about the same service. It’s time to think outside…
Read MoreWhy SMEs still value paid advertising – whatever eBay says
eBay put the cat among the pigeons last week when they published academic research on the effectiveness of paid advertising for their brand. Their results showed that “brand-keyword ads have no short-term benefits……resulting in average returns that are negative”. By pulling their Google paid ads and analysing ‘before and after’ traffic, they concluded that organic…
Read MoreCaveat collator: Sharer Beware!
How long do you pause to think before ‘sharing’ something on social media, or forwarding a circular email? Do you take tweets and posts at face value and pass them straight on to your trusting fans and followers? It’s so easy to hit that button, but what does fast and furious sharing tell people about…
Read MoreFireworks over Facebook’s Promoted Posts
Are businesses reaching the end of the ‘free online advertising’ road? Facebook business page owners are finding it harder to reach their audiences organically. Once Facebook floated its business, this free platform was always going to have to find a way to make some money for its investors – and businesses are the obvious target.…
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