Posts Tagged ‘internet users’
Don’t slip up! Managing risk on the SE/CE Curve
Managing risk is at the heart of a successful business as it grows. But what are the risks posed by the online space? They all depend on where you sit on the SE/CE Curve – the balance between Social Engagement and Corporate Experience. We see businesses at every point of their online development, from confident…
Read MoreOnline Business Risks: Defining the SE/CE Curve
The pace of technological change in the last three decades has established two extremes of engagement with the online space. Businesses face equally serious but diametrically opposed risks to their development according to the position of their strategic decision makers on the SE/CE Curve. The spectrum of social engagement and corporate experience can be expressed…
Read MoreSEO: Trying to make a silk purse out of a sow’s ear?
Remember all those lovely metaphors our parents trotted out when we were kids? “A bad workman blames his tools”; “It’s an ill wind that blows no good”; “If you don’t want the whelks don’t much them about” (or was that just my family?); and “Look at that! Mutton dressed as lamb!”. Of them all, the…
Read MoreSocial Media challenges for a Growing Business
Many of the businesses we deal with are owner-managed, and the responsibility for business communication falls to one person at the top of the organisation. But what happens as the business grows? It’s time to think about how social media and email communication is managed in the workplace, so that employees know where they stand…
Read MoreWhy SMEs still value paid advertising – whatever eBay says
eBay put the cat among the pigeons last week when they published academic research on the effectiveness of paid advertising for their brand. Their results showed that “brand-keyword ads have no short-term benefits……resulting in average returns that are negative”. By pulling their Google paid ads and analysing ‘before and after’ traffic, they concluded that organic…
Read MoreWord of Mouth in the 21st Century
“I get all my business by word of mouth” says our builder. That’s great – but what does ‘Word of Mouth’ mean these days? In 2004, Kate Fox wrote “The mobile phone has… become the modern equivalent of the garden fence or the village green” (1). Nine years on, the internet is where we do…
Read MoreCaveat collator: Sharer Beware!
How long do you pause to think before ‘sharing’ something on social media, or forwarding a circular email? Do you take tweets and posts at face value and pass them straight on to your trusting fans and followers? It’s so easy to hit that button, but what does fast and furious sharing tell people about…
Read MoreWhat is a Cookie, and why do I need to know?
The ‘EU Cookie Law’ came into force earlier this year. Whenever you access a new website, you will generally see a pop-up asking you to accept the use of cookies. So what is a cookie, and why do you need to comply?
Read MoreIs the recovery in the hands of small businesses online?
A report published this week estimates that only one third of small and medium-sized companies in the UK have a digital presence and only 14% sell their products and services online, missing out on the potential for billions of pounds more revenue. Global consultants Booz and Company concluded that by getting businesses online, and ensuring…
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