Why I’ll be Thinking Digital in 2016

We’re living through one of the fastest changing environments in human history. In our lifetimes, use of computers has moved from simulation – using new technology to model world events – through communication – from 1980s bulletin boards to seamless social platforms – and towards embodiment, as digital tools pervade our everyday life. As the…

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Feel the fear and go digital anyway!

To paraphrase Susan Jeffers, business decision makers “Feel the fear” when contemplating the huge change and potential havoc that digital innovation could wreak on their established culture – but it’s time take a deep breath and “Do it anyway”.

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The Digital Carrot and Stick

Digital world

One of the comforting things about making the leap to the online space is how closely online behaviour resembles that in the ‘real world’. Once a business realises that the same message is being communicated regardless of the medium, and that online channels are just a new way of getting to the market, the move…

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