SEO: Trying to make a silk purse out of a sow’s ear?

Making a silk purse

Remember all those lovely metaphors our parents trotted out when we were kids? “A bad workman blames his tools”; “It’s an ill wind that blows no good”; “If you don’t want the whelks don’t much them about” (or was that just my family?); and “Look at that! Mutton dressed as lamb!”.  Of them all, the…

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Google latest: User experience and authority take centre stage

SEO

It’s Google update time again!  With Penguin 2.0 around the corner, Matt Cutts, head of Google’s Webspam team, has released the latest pointers for website developers and owners on what to expect in Search Engine Optimisation over the next few months (you can see the original video on Matt Cutts’ blog).  This morning he also…

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