SEO: Trying to make a silk purse out of a sow’s ear?

Making a silk purse

Remember all those lovely metaphors our parents trotted out when we were kids? “A bad workman blames his tools”; “It’s an ill wind that blows no good”; “If you don’t want the whelks don’t much them about” (or was that just my family?); and “Look at that! Mutton dressed as lamb!”.  Of them all, the…

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