Older Posts
NEPIC Meet the Members 4th June
Galia Digital is proud to be a part of the NEPIC BASME programme, the Business Accelerator for SME’s run by the North East Process Industry Cluster. Although we are not a true process industry business, like all B2B service companies we are part of the vital supply chain. Come and find out more about NEPIC,…
Read MoreGoogle latest: User experience and authority take centre stage
It’s Google update time again! With Penguin 2.0 around the corner, Matt Cutts, head of Google’s Webspam team, has released the latest pointers for website developers and owners on what to expect in Search Engine Optimisation over the next few months (you can see the original video on Matt Cutts’ blog). This morning he also…
Read MorePalace FM Business Brunch 14th May
Redcar-based community radio station Palace FM has just launched into the online space! You can listen live to Palace FM at http://www.palacefm.com/liveradio.php. With a wide variety of shows for every audience, Palace have given the business community a voice on the Business Brunch every Tuesday 10am-12 noon. Listen out for Galia Digital’s Kate Baucherel talking to…
Read MoreAccount-Ants Business Support Day 11 May
Galia Digital is delighted to be involved in the Account-Ants Business Support Day on 11th May at Hall Garth Hotel. Come along early – Galia Digital will be presenting at 10.30, giving some hint and tips for getting to grips with your Digital Footprint.
Read MoreSocial Media challenges for a Growing Business
Many of the businesses we deal with are owner-managed, and the responsibility for business communication falls to one person at the top of the organisation. But what happens as the business grows? It’s time to think about how social media and email communication is managed in the workplace, so that employees know where they stand…
Read MoreNorth East Expo 2013 – 17th April
Looking forward to meeting old friends and new at Newcastle Falcons for the North East Expo 2013. There’s a great range of seminars and sessions, and networking opportunities at every turn.
Read MoreBudget over: What now for small businesses?
The 2013 budget is over and done, and now the analysis and discussion begins. But what were the key points for business, and where do we go from here? Two key things for small business were the Employment Allowance and the announcement of £3billion infrastructure spending. The Chancellor’s measures have been broadly welcomed by business…
Read MoreBudget wishlist: “Speculate to accumulate”
In a few hours this will be a done deal, over for another year. But it’s worth reflecting on what we at Galia Digital would like to see in the 2013 budget. Top of the list: infrastructure projects, so B2B work filters down the supply chain and consumers have jobs and money to spend. Both…
Read MoreWhy SMEs still value paid advertising – whatever eBay says
eBay put the cat among the pigeons last week when they published academic research on the effectiveness of paid advertising for their brand. Their results showed that “brand-keyword ads have no short-term benefits……resulting in average returns that are negative”. By pulling their Google paid ads and analysing ‘before and after’ traffic, they concluded that organic…
Read MoreWord of Mouth in the 21st Century
“I get all my business by word of mouth” says our builder. That’s great – but what does ‘Word of Mouth’ mean these days? In 2004, Kate Fox wrote “The mobile phone has… become the modern equivalent of the garden fence or the village green” (1). Nine years on, the internet is where we do…
Read More