Older Posts
Alumni engagement: a case study
As part of the Ambix team, I recently surveyed a group of Alumni Relations Managers at higher education establishments and qualification awarding bodies across the UK and beyond. We received almost 60 comprehensive responses, and followed up with further questions to a quarter of the sample. Our findings have reinforced the view that effective alumni engagement…
Read MoreFacing your fears: 5 tips to make that sale!
No matter how good your website, your Twitter interactions, your LinkedIn profile and your Instagram feed, at some point all this effort raising awareness will lead to making sales. However much you insist that you are not a sales person, you are just that. You know your business better than anyone else. You know what you can…
Read MoreCommunity as a project legacy
With London 2012 still fresh in our memories, it’s good to see the spectacular venues being used to host athletics, Rugby World Cup matches, swimming championships, local sports clubs, Premiership football, and world class events. This is the project legacy that was so important in the original bid, and continues to be a priority for the IOC…
Read MoreStorming: Managing a community crisis
We come across the same concern again and again from organisations: will investment in online communities take us out of our control comfort zone. It often comes up when we are discussing the Ambix system and how this powerful intranet can help a membership organisation or business community to add value for their members and…
Read MoreThe five keys to building a strong online community
Build it and they will come? Such a common mistake. We’ve met many organisations who started out installing a free community tool and waiting for the crowds to join them. When only a few people engage, the excuses pile up: there are too many networks already; our members don’t want/need a community. More often than…
Read MoreWhen they come, build it | Community Strategy | Ambix
Why a community strategy matters. There are powerful tools all around us for digital engagement. As society moves closer to being ‘Digital by Default’, there is sometimes an unseemly rush to keep up, without measured thinking being applied. There is a danger that decision makers express their digital needs in archaic terms (or misuse new…
Read MoreGoldilocks and the Three Networks: finding the perfect fit
Goldilocks looked at her options again. She liked the personal touch of Mummy Bear, but needed a much bigger platform to build on. And there it was, at her fingertips – the Daddy Bear of networks, the internet.
Read MoreUnlocking knowledge with your social intranet
Why should you even consider a social intranet in your organisation? Surely the world doesn’t change just because there’s a new way of communicating? This is an attitude that reflects the uneven digital skills in our society, and ignores the fact that a new medium can deliver new benefits. A social intranet isn’t just about…
Read MoreNew Year, New You Online
As the Christmas decorations are packed away, the world seems a duller place. Have a look at your online profile in the cold light of January. Does it tell the world how good your business really is? Have things changed since you set up your online strategy? Is it time to spruce up and spring…
Read MoreFeel the fear and go digital anyway!
To paraphrase Susan Jeffers, business decision makers “Feel the fear” when contemplating the huge change and potential havoc that digital innovation could wreak on their established culture – but it’s time take a deep breath and “Do it anyway”.
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