How you and the taxman can boost British business

By Kate Baucherel | January 13, 2015

Are you ready to do your bit for the British economy, with most of your risk covered by the taxman? This is exactly what the goverment’s Seed Enterprise Investment Scheme (SEIS) is set up to do! If you can afford to cast £50 onto the waters, you’ll get most of it back intact in the…

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New Year, New You Online

By Kate Baucherel | January 8, 2015

As the Christmas decorations are packed away, the world seems a duller place. Have a look at your online profile in the cold light of January. Does it tell the world how good your business really is? Have things changed since you set up your online strategy? Is it time to spruce up and spring…

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Feel the fear and go digital anyway!

By Kate Baucherel | November 28, 2014

To paraphrase Susan Jeffers, business decision makers “Feel the fear” when contemplating the huge change and potential havoc that digital innovation could wreak on their established culture – but it’s time take a deep breath and “Do it anyway”.

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What’s the value of an online community?

By Kate Baucherel | November 21, 2014

We love and value Ambix. We have crafted it from the germ of an idea to a thing of beauty and practicality. But we know that what we think really doesn’t matter to you. What matters to you most is that Ambix meets a need in your organisation. We want to help you to you…

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Karate Community Packs a Punch Online

By Kate Baucherel | September 29, 2014

In a paper published in July this year, “Structural differences between open and direct communication in an online community”, the authors present the results of seven years’ study into the differences in one-to-one (messaging) and many-to-many (forum) communication in a population of over 35,000 users. Their results match our experience of the development of online…

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Why you should get a proper browser

By Kate Baucherel | August 29, 2014

We’ve been surprised to find a lot of internet users who don’t understand why websites “don’t work” on older browsers. There’s a gulf of understanding about why and how to upgrade browser versions or switch to different types, and sometimes an unwillingness to do so because of legacy systems. This is a ticking time bomb…

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Feel the fear and go digital anyway!

By Kate Baucherel | July 18, 2014

To paraphrase Susan Jeffers, business decision makers “Feel the fear” when contemplating the huge change and potential havoc that digital innovation could wreak on their established culture – but it’s time take a deep breath and “Do it anyway”.

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Why CEO participation makes your community perform

By Kate Baucherel | July 15, 2014

You’ve made the decision and taken the plunge, you’ve invested in a good quality online platform for your organisation’s members. There’s some dedicated junior resource on your team to manage the community, and active users are climbing every day. As CEO, your work here is done! Or is it?

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Social media: distracted by shiny objects? You’re not alone!

By Kate Baucherel | July 8, 2014

Anyone who uses social media on a regular basis will already know the pitfalls and distractions that come from spending time on Twitter or Facebook. One moment you’re updating your company page or checking on a business hour, and without knowing it you find yourself ten minutes later sharing a video of baby pandas, or…

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The Digital Carrot and Stick

By Kate Baucherel | June 25, 2014
Digital world

One of the comforting things about making the leap to the online space is how closely online behaviour resembles that in the ‘real world’. Once a business realises that the same message is being communicated regardless of the medium, and that online channels are just a new way of getting to the market, the move…

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