We’ve been living in an increasingly digital world for twenty years: it’s almost impossible to live a life anywhere that is not somehow impacted by “digital”. As Bill Gates said :”The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life.”…
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We’re living through one of the fastest changing environments in human history. In our lifetimes, use of computers has moved from simulation – using new technology to model world events – through communication – from 1980s bulletin boards to seamless social platforms – and towards embodiment, as digital tools pervade our everyday life. As the…
Read MoreAs part of the Ambix team, I recently surveyed a group of Alumni Relations Managers at higher education establishments and qualification awarding bodies across the UK and beyond. We received almost 60 comprehensive responses, and followed up with further questions to a quarter of the sample. Our findings have reinforced the view that effective alumni engagement…
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No matter how good your website, your Twitter interactions, your LinkedIn profile and your Instagram feed, at some point all this effort raising awareness will lead to making sales. However much you insist that you are not a sales person, you are just that. You know your business better than anyone else. You know what you can…
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With London 2012 still fresh in our memories, it’s good to see the spectacular venues being used to host athletics, Rugby World Cup matches, swimming championships, local sports clubs, Premiership football, and world class events. This is the project legacy that was so important in the original bid, and continues to be a priority for the IOC…
Read MoreWe come across the same concern again and again from organisations: will investment in online communities take us out of our control comfort zone. It often comes up when we are discussing the Ambix system and how this powerful intranet can help a membership organisation or business community to add value for their members and…
Read MoreBuild it and they will come? Such a common mistake. We’ve met many organisations who started out installing a free community tool and waiting for the crowds to join them. When only a few people engage, the excuses pile up: there are too many networks already; our members don’t want/need a community. More often than…
Read MoreWhy a community strategy matters. There are powerful tools all around us for digital engagement. As society moves closer to being ‘Digital by Default’, there is sometimes an unseemly rush to keep up, without measured thinking being applied. There is a danger that decision makers express their digital needs in archaic terms (or misuse new…
Read MoreGoldilocks looked at her options again. She liked the personal touch of Mummy Bear, but needed a much bigger platform to build on. And there it was, at her fingertips – the Daddy Bear of networks, the internet.
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