The Wellington Heifer: A Whole New Digital Footprint

This traditional Yorkshire pub in Ainderby Steeple recently re-opened after refurbishment and under new ownership. With a chequered history over the previous few years, it was important that the Digital Footprint of the pub was updated to bring the new establishment to the attention of customers.

Galia Digital worked with The Wellington Heifer to establish a comprehensive new footprint: ensuring that the new telephone number was coming up in natural search and not directories; building a simple website which can be easily updated with new menus, news and events; setting up social media profiles on Facebook and Twitter; removing old references to the pub on YouTube.

The business now has a consistent Digital Footprint and is attracting attention from new and returning customers.