New Year, New You Online

As the Christmas decorations are packed away, the world seems a duller place. Have a look at your online profile in the cold light of January. Does it tell the world how good your business really is? Have things changed since you set up your online strategy? Is it time to spruce up and spring […]

The Digital Carrot and Stick

One of the comforting things about making the leap to the online space is how closely online behaviour resembles that in the ‘real world’. Once a business realises that the same message is being communicated regardless of the medium, and that online channels are just a new way of getting to the market, the move […]

Managing the Online Culture Clash

There is a real clash of cultures in our society, as Digital Skills become ever more vital for day to day living and business growth. The younger generation, raised with computers, have an intuitive grasp of rapidly-changing online tools. The older generation, who have watched the extraordinary rise of the internet over the past 20 […]

Getting value for money online

When you start a new business, controlling costs is a top priority – along with getting those first sales in the bag, of course.  But control doesn’t mean spending as little as possible.  It means getting value for money while meeting the needs of your new business.

Managing the Online Culture Clash

There is a real clash of cultures in our society, as Digital Skills become ever more vital for day to day living and business growth.  The younger generation, raised with computers, have an intuitive grasp of rapidly-changing online tools. The older generation, who have watched the extraordinary rise of the internet over the past 20 […]

Time for SMEs to Shine Online

It’s almost a year since consultants Booz & Company reported that “only one third of small and medium-sized companies in the UK have a digital presence and only 14% sell their products and services online, missing out on the potential for billions of pounds more revenue”.  The recovery is in the hands of small business, […]