We come across the same concern again and again from organisations: will investment in online communities take us out of our control comfort zone. It often comes up when we are discussing the Ambix system and how this powerful intranet can help a membership organisation or business community to add value for their members and […]
Build it and they will come? Such a common mistake. We’ve met many organisations who started out installing a free community tool and waiting for the crowds to join them. When only a few people engage, the excuses pile up: there are too many networks already; our members don’t want/need a community. More often than […]
Why a community strategy matters. There are powerful tools all around us for digital engagement. As society moves closer to being ‘Digital by Default’, there is sometimes an unseemly rush to keep up, without measured thinking being applied. There is a danger that decision makers express their digital needs in archaic terms (or misuse new […]
Are you struggling to find the right balance of online networking for your non-profit? As the world moves inexorably towards Digital by Default, there’s a good infrastructure of digital tools for most applications, but a dearth of options for business networks, membership organisations, alumni engagement, and non-profit communities. Introducing the Goldilocks Intranet: Getting the balance […]
Goldilocks looked at her options again. She liked the personal touch of Mummy Bear, but needed a much bigger platform to build on. And there it was, at her fingertips – the Daddy Bear of networks, the internet.
You’ve made the decision and taken the plunge, you’ve invested in a good quality online platform for your organisation’s members. There’s some dedicated junior resource on your team to manage the community, and active users are climbing every day. As CEO, your work here is done! Or is it?