Volunteers aren’t employees, but they add enormous value to a non-profit organisation: they are not a free resource, but are often treated like one. From co-ordination to reporting, volunteers can find themselves in limbo, which can be equally damaging to the organisation as to the individual. How can a professional online community management approach deliver long term sustainability? Volunteers value the social relationships and knowledge sharing that comes with their roles. Sustainable volunteering depends on building and developing collaborative relationships: good communication all round! Developing a community of volunteers builds trust, and nurtures personal and organisational goals.
In March 2017, this research was presented at the South by Southwest Interactive conference in Austin, Texas. You can download the detailed report here.